One part about going to college, is experience the college life to the fullest. College merchandising, becomes a part of enjoying college life to the fullest. Many students, even before college starts, start collecting college merchandise to take with them. This can be ordered online, from various sites such as amazon, eBay or even the college website. Throughout college life, the college bookstore, functions as the main hub for, all merchandising to be sole and circulated. The amount of merchandising that is available, humongous. Everything is college labelled, if you walk into a bookstore. Seasonally, products change and everything becomes brand new. It is very interesting to see how much, college merchandising revolves around, a college student’s life. Here are some of the important seasonal changes, in terms of merchandising, you would commonly see.
College sports, is always a big part of college life. It is not necessarily the fact of you playing a sport, as a college student, but being a part of the pact, to support the college. Merchandising during sports seasons, is huge. You wouldn’t miss a single student not geared in some form of sports merchandising. Whether it be game days or ordinary college days, you would see all around colleges, sports t shirts, hats, shoes, bags, bottles, pants and much. Everything is labelled with a college logo or a tag line. It’s a best season for the bookstore or the college merchandisers, as it’s a season most products sell, in the name of the spirit of the school and being in the sports season.
Even though colleges adjourn for the summer season, the transition between the spring and summer season, calls for a lot of summer college merchandising. College prepares students for the upcoming summer season. The branding goes viral. Anything and everything that is summer, is logoed with the college brand and logo. Summer clothing, from tank tops to butt shorts, bikinis, care free beach towels, flip flops, bottles to summer bags, everything becomes, in the spirit of college. The spirit of college never leaves, even if it calls for vacation. Every summer good becomes, branded and everyone loves carrying it around.
Just like the summer season, winter season merchandising is the same. Jackets, sweaters, sweatpants, duvets, scarfs, gloves, boots and everything becomes college branded. During the season of winter, from the transition of fall, many students are on campus, for the most parts that it’s cold. Even after college students return after winter break, it still can be cold, and warm apparel is a must so it can keeps you warm. Colleges make this an opportunity to bran themselves. The number of students who keep buying this calls for more supply. Everyone loves to have their college sweater or sweatpants. It becomes a part of everybody, to promote their college and carry it along. Where ever they go and merchandising, hits the spot with it.