Marketing in events is a great opportunity for businesses to connect directly with people but it’s a shame that most people don’t take full use out of it. Since events are usually full of things to pay attention to a simple banner might not be good enough to really speak to people. On top of that not all events are alike so what worked for one event might not work for another. Here are some tips to help you be better when it comes to marketing at events.
Have the clear idea of what the event is
Events are all about the experience and for your marketing to be effective it needs to match the rest of the experience so you need to have an idea of what the event is and what kind of people attend it. Because marketing needs to be done in a way that people will want to pay attention you need to find a way to get their attention. For example, handing out yupoong hats Australia might be effective for certain outdoor events.
You need to be loud and memorable
Events can be rather busy and when it comes to the attendees there are many ways that they can be distracted and if you want to get their attention you need to be loud. Getting their attention itself won’t be enough you need to make them remember you so you need to do something memorable. Figure out a way to do something different and enjoyable and you’ll be able to make this happen.
Interact with people
Rather than a passive poster or a banner human interaction and be more persuasive, effective and memorable so whenever possible try to find a way to sneak in some interaction with the people. For example, if you are a photography company having a free photobooth might be a nice idea. Make your marketing active and dynamic and you will see a big difference.This is very important.
Events can be distracting and there can be a lot of things to remember so people tend to forget any marketing that they have been exposed to so it’s important that you follow up to establish the connection. Collecting their contact information and sending an email at a later date, handing out branded snapbacks are some effective options. When giving out things make sure it’s not something they would throw away.